Growth Projects
Competitive Intelligence Report
Do You Actually Know What Your Competitors Are Doing?
You are spending money on ads and refining your messaging. But so are your competitors, right now. Do you know what they are saying? Where the waste is? What claims they are making that you are not?
Most businesses take a quick glance at a competitor homepage and move on. That is not strategy, that is guessing.
A Competitive Intelligence Report gives you the full picture. I systematically analyze your top competitors' websites, messaging, and positioning, then show you exactly where the gaps are and what everyone claims (so you must too), and what no one claims (your opportunity to own).
This is not a stack of screenshots. It is a strategic roadmap for how to stand out.
Competitors covered
Up to 7
Delivery
3 to 10 days
Format
PDF report plus call
What this solves
Sound familiar?
- You are running ads but your messaging sounds like everyone else in your industry
- You do not know what claims your competitors are making on their homepages
- You want to invest in a new website or campaign but are not sure how to differentiate
- Your ads get clicks but not conversions, and you suspect it is a messaging problem
- You have asked your team what makes you different and gotten vague answers
- Previous agencies gave you generic best practices instead of insights specific to your market
What you get
A Complete Competitive Picture
5 Competitors Analyzed
Deep dive into their websites, messaging, and positioning. Not surface-level browsing: structured analysis using a 6-point framework.
Messaging Matrix
Side-by-side comparison of what every competitor claims. You see exactly who says what, and where they all sound the same.
Positioning Map
Visual map showing where you sit relative to competitors. Identifies white space in your market that no one is claiming.
Gap Analysis
What everyone says (Google Ads, Meta, TikTok). What no one says (your opportunity to differentiate). What everyone claims you should too (landmines to avoid).
Quick Wins
5 to 7 specific, actionable changes you can make in the next 30 days. Not generic advice, tied directly to observations from the analysis.
Full Report with Screenshots
10 to 15 page professional report with annotated screenshots, data tables, and strategic recommendations. Delivered as a PDF you can share with your team.
The process
How It Works
Tell Me Who to Analyze
Share your top 3 to 5 competitors. If you are not sure who they are, I will help you identify them using search data and industry research.
I Do the Deep Research
Over 5 to 7 business days, I systematically analyze each competitor's website, messaging, positioning, and claims using a structured framework.
You Get the Full Picture
You receive a professional report with a messaging matrix, positioning map, gap analysis, and prioritized recommendations.
You Act with Clarity
No more guessing what makes you different. You know exactly how to position your business, what messaging to use, and where your competitors are vulnerable.
Sample deliverable
Here Is What You Will Receive
Every report is custom, but here is the structure you can expect.
Executive Summary: 3 key findings at a glance
Competitor Profiles: who they are, what they claim, where they are strong
Messaging Matrix: side-by-side view of every claim across all competitors
Table Stakes vs. Opportunities: what you must say, what you can own
Opening Hooks Analysis: how each competitor opens their pitch, and what grabs attention
Positioning Map: where you sit vs. the field, and the white space to claim
Google Ads Copy: ready-to-test ad copy built from the gaps
Quick Wins: specific actions you can take this month
Core Opportunity: the single biggest positioning move available to you
Pricing
Three Tiers
Essentials
$887
- 3 competitors analyzed
- Website messaging and positioning
- 3 to 5 page summary
- Top quick wins
- 20-minute walkthrough call
- Delivery in 3 to 4 days
Full Analysis
$997
- 5 competitors analyzed
- Website plus ads
- Full 10 to 15 page report with screenshots
- Messaging matrix plus positioning map
- Quick wins plus Google Ads copy
- 20-minute walkthrough call
- Delivery in 5 to 7 days
Strategic Package
$2,997
- 5 to 7 competitors analyzed
- All channels: website, ads, social, email
- Everything in Full Analysis
- 1-hour strategy workshop
- Delivery in 7 to 10 days
Not sure which tier fits? Tell me about your business and I will recommend one and confirm what to expect.
Not ready yet?
Start With a Free Competitive Position Snapshot
Name your number one competitor and I will send you a 2 to 3 page snapshot within 2 business days: your homepage and theirs side by side, a Competitive Gap Score, and the single biggest angle they are leaving open. No payment, no call. One snapshot per business.
A small slice of the full report so you see exactly what the paid tiers go deep on.