A one-time flat fee of $1,499 for the full setup, training, and 30-day support. The quote is confirmed after the free feed review, once I know what the work involves. No invoice before I have looked at your feed.

Who on my team needs to be involved?

One person who will own the account going forward. They need to be able to spend a few hours with me during the training sessions. No prior Google Ads experience required.

What if my spend is growing and I want to move to full management later?

Straightforward. If your budget grows past the management minimum, we talk about whether full management makes sense. The setup work you paid for is not wasted, it becomes the foundation.

Do you touch my existing campaigns or start fresh?

Depends on what I find in the feed review. Sometimes the existing structure is worth keeping and fixing. Sometimes it is cleaner to rebuild. I will tell you which and why before we start.

What happens after the on-call period ends?

Your team runs the account. They have the playbook, the training, and a fully documented setup. If something bigger comes up later, I am available for standalone work at my standard day rate. But the goal of this engagement is that you do not need me.

My store is not on WooCommerce. Does that matter?

No. The feed work covers whatever platform you are on: Shopify, WooCommerce, Magento, or a custom setup. The approach adjusts to your data source.

One-time setup, no retainer

Get Google Shopping Running Properly, Then Run It Yourself.

I set up your feed and Shopping campaigns properly, train your team to run them, and hand over a playbook so they can do it without me. One-time fee of $1,499, no ongoing retainer.

Start with a free feed review Spend enough for full management? See Google Shopping & Feed Management

Pricing

One-time flat fee

Contract

None

Accounts

Always yours

What is included

Everything your team needs to run Google Shopping without needing me.

This is not a handoff of a half-built account. Everything is set up correctly first. Then your team gets trained on what I built, with documentation they can use after I am gone.

Full feed audit

Before we touch anything, I go through your product feed and Merchant Center. Every disapproval, every data gap, every structural issue gets documented. You see exactly what is wrong and why.

Feed and campaign setup

I build the feed structure correctly, fix the data problems, and set up Shopping campaigns in your own accounts. You get a clean foundation, not a patched version of what was there before.

Bid and budget structure

Campaigns structured to give you control: clear bid logic, sensible budget allocation, and negative keyword lists built from real search term data.

Hands-on training

I train the person on your team who will run the ads. Not a recorded video course. Real sessions on your actual account, covering what matters for your store specifically.

Documented playbook

You get a written playbook covering the recurring tasks: weekly checks, monthly reviews, what to watch, what to change, and when to escalate. Your team can run it without me.

On-call support (30 days)

After handover I stay available for questions for 30 days. If something breaks or your team gets stuck, you have someone to call who knows your setup.

Who this is for

For stores ready to own their Google Shopping, not outsource it forever.

Full management has a $1,000/month minimum. Below that level, the fee does not pay for itself relative to your ad budget. The in-house setup gives you a properly built account at a one-time cost of $1,499, with your team running it from day one.

You are spending on Shopping but have not set up the feed and campaigns properly
You want to run ads in-house, not pay an ongoing management fee
You have someone on your team who can own the account with the right training
You have tried Shopping before but it never got set up properly, or you lost visibility when an agency ran it

Start with a free feed review See full management instead

How it works

Six steps from audit to a trained team running your own account.

The free feed review comes first. From there the path is straightforward: fix the foundation, build the campaigns, train your team, hand over the playbook.

Free feed review

Same starting point as everything else: I look at your feed and Merchant Center before any paid work begins. You get a written summary of what I find, and a clear picture of the setup work ahead.

Scoping call

We go through the review findings together, agree on the scope of the setup work, and confirm who on your team will be running the account. One call, no pressure.

Feed and campaign build

I do the technical work: feed cleanup, campaign structure, bid setup, negative lists. Everything built in your own accounts. Typically two to four weeks depending on the complexity of your catalog.

Training sessions

Live sessions with the person running your account. We work through your actual campaigns, not hypothetical examples. You finish knowing how to manage what I built.

Playbook handover

You receive a written playbook covering the recurring tasks and decision points. Your team can run the account independently from this point.

On-call support (30 days)

I stay available for questions for 30 days after handover. If something comes up that your team cannot resolve, I am a message away.

Straight talk

What you get, and what you do not.

I will tell you if in-house is not the right call

If your spend is high enough that full management would pay for itself, I will say so in the feed review. No point paying for a one-time setup when ongoing management would return more.

Training is on your account, not a demo

Your team learns on the live account I built for you. They finish with real experience managing real campaigns, not a walkthrough of someone else's numbers.

You own everything, from day one

All work goes into your own Google Ads and Merchant Center accounts. No proprietary setup that only I can access. If you ever want to bring in someone else, you hand them the account and the playbook.

Built for your catalog, not a template

I look at your margins, your SKU count, your structure, then build accordingly. The campaigns and feed structure reflect your actual situation, not a generic setup I reuse for every client.

Questions stores ask first

Roster is currently at capacity. One spot opens up roughly every quarter.

Start with a free feed review.

No commitment. I look at your product feed and Merchant Center, tell you what is wrong and what it would take to fix it, and you decide if you want to move forward. If you are above the management minimum, the next step is a call. Below it, I will point you to the in-house setup. Either way you hear from me within 24 hours.

Starts with a free feed review. Month-to-month. You keep the account either way.