Blog
In-depth articles on product feeds, Shopping, Search, and Performance Max for ecommerce. Written from real account work, not theory.
Google shuts off the legacy Content API for Shopping on August 18, 2026. A five-minute Merchant Center check tells you if your feed is affected, and what to do about it if it is.
Google added a new Merchant Center field, popularity_rank, for AI shopping experiences. What it is, what it is not, and a free script that calculates it automatically from your WooCommerce orders.
Performance Max for ecommerce runs on three layers: your product feed, campaign structure, and bidding strategy. The 2026 strategic guide to getting all three right, in the right order.
Google Shopping has no keywords to bid on. Your feed is your keyword strategy. Learn the three layers of Shopping optimization and why the order you fix them in determines whether it works.
Google rewrites more than 90% of Shopping titles. Does that mean optimization is pointless? No. Here is what actually matters, where to start, and what to fix in Merchant Center today.
The most common reason an e-commerce campaign quietly stalls is a target ROAS set too high. Here is what actually happens, why your dashboard lies to you, and how to fix it.
Most match type guides treat keywords in isolation. For an online store, your Search keywords and your product feed fight over the same searches. Here is how that works in 2026.
A complete guide to Google Ads for ecommerce, built around the one thing most guides treat as a footnote: your product feed. What actually runs the auction, in what order to build, and why most campaigns that 'do not work' fail on a layer nobody points to.
A practical guide to Claude Skills for Google Ads: what a skill actually is, how to set it up with your data, and ten ready-to-use skills for Google Ads and Shopping, free to download.