Blog
In-depth articles on product feeds, Shopping, Search, and Performance Max for ecommerce. Written from real account work, not theory.
The most common reason an e-commerce campaign quietly stalls is a target ROAS set too high. Here is what actually happens, why your dashboard lies to you, and how to fix it.
Most match type guides treat keywords in isolation. For an online store, your Search keywords and your product feed fight over the same searches. Here is how that works in 2026.
A complete guide to Google Ads for ecommerce, built around the one thing most guides treat as a footnote: your product feed. What actually runs the auction, in what order to build, and why most campaigns that 'do not work' fail on a layer nobody points to.
A practical guide to Claude Skills for Google Ads: what a skill actually is, how to set it up with your data, and ten ready-to-use skills for Google Ads and Shopping, free to download.