Do it yourself
Free Tools to Run Your Own Google Shopping
Free tools, AI prompts, and real walkthroughs so you can fix your feed and run your own Shopping campaigns properly. Built by someone who runs a feed plugin company and manages real accounts.
Price
Free
Commitment
None
Level
Do it yourself
What you get
Tools built from real feed work, not theory.
Everything here comes from running real accounts and building feed tools professionally. The AI prompts fix the problems I see most often. The guides explain the fixes that are not obvious from the Merchant Center error messages alone.
Product Title Optimizer
Paste a Google Shopping product title and get an instant 0 to 100 score, the disapproval and category risks, prioritized fixes, and an AI-rewritten title built the way Google Shopping wants it. Free, no login, single titles or up to 5 at once.
Claude Shopping skills
Purpose-built skills for Claude that handle Google Shopping and feed tasks directly inside your conversation. Audit your feed, fix attribute errors, rewrite titles, and diagnose campaign issues without copy-pasting prompts or leaving your workflow.
Google Ads checklist for eCommerce
An interactive checklist of 104 Google Ads checkpoints for online stores, built for profit not revenue. Work through it against your own account, track your progress, and download a branded PDF. Feed optimization to POAS bidding, no generic advice.
Merchant Center Error Decoder
Paste the exact error you see in Merchant Center and get the cause, the fix steps, and how long it takes to clear. Covers disapprovals, warnings, and account-level issues, from missing GTINs to price mismatches. Free, searchable, no account connection.
WooCommerce feed plugin
I run a product feed plugin used by real WooCommerce stores every day. It handles the feed structure so you can focus on the data. Free to get started, built by someone who knows feeds at the code level.
Shopping fundamentals guide
A plain-language guide to how Google Shopping actually works: the auction, the role of the feed, bid strategy, and what to optimise first. Written for store owners, not PPC specialists.
Is this for you?
Free tools work when you have the time to use them.
The tools are genuinely useful, but they require you to do the work. If you want results without doing it yourself, one of the other options is a better fit.
Good fit
- You are running your own Google Shopping and want to do it properly
- Your ad budget is not large enough yet for management or a setup to pay for itself
- You have the time and interest to learn how feeds and Shopping work
- You want free tools and direct insight from someone who builds them professionally
Not the right fit
- ✕You want someone else to run the account for you
- ✕Your feed problems are too complex to fix with self-serve tools
- ✕Your spend is already at a level where management would pay for itself
Why these tools are different
Made by someone who works with feeds every day.
Most free Google Shopping resources are written by generalist marketers or pulled from Google's own documentation. These are built from running a product feed plugin used by real WooCommerce stores and managing live Shopping accounts. The difference shows up in the specifics.
Feed problems, not dashboard problems
The tools focus on the feed layer, where most Shopping problems actually start. Not bid management theory, not ROAS optimisation. The data that feeds the auction.
AI prompts that know the schema
The prompts are written against the actual Google Product Data Specification. They know which fields are required, which are optional, and what Merchant Center checks for.
No course, no upsell
There is no paid course behind a free preview. No email sequence leading to a $497 product. The tools are free because getting them into the hands of store owners is useful to me too.
When you outgrow the free tools
The tools take you far. At some point the spend justifies more.
When your Shopping budget grows to the point where a proper setup or full management would pay for itself, the path is clear. Start with a free feed review either way.