Free tool

Product Title Optimizer for Google Shopping

Paste a product title and get an instant score, the mistakes that cost you visibility, and an AI-rewritten title built the way Google Shopping wants it.

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How it works

What makes a good Google Shopping title

Google rewrites more than 90 percent of Shopping titles through Product Data Customization, but it always builds the new title from the data you supply. Garbage in, garbage out. A rich, well structured source title produces a better Shopping ad. This tool grades your source title against the rules that matter and shows you exactly what to change.

  • Brand first when it is relevant. Buyers search for the brand, so lead with it for branded categories. For unbranded products, lead with product type and the most specific attribute instead.
  • Front-load the first 70 characters. Only the first 70 characters show in most Shopping placements. Put brand, product type, and the primary attribute there. Use the rest of the 150 for attributes that help matching, without padding.
  • Distinguish every variant. Size, color, and any variant marker belong in the title so your listings do not compete with each other.
  • No promotional text. Sale, free shipping, best price, and shouting capitals cause disapproval. Offers belong in Merchant Promotions, not the title.

Where titles go wrong

The four most common mistakes

1

The product name is too generic

The name is accurate but stops at what the product is called, not what a buyer would search for. 'Men's running shoe' or 'Blue dress' give the algorithm nothing to work with in terms of brand, fit, material, or intended use.

2

Variants are not distinguished

Google requires that you distinguish variants in the title. A red dress in size S and a blue dress in size M are two separate products. If both carry the same title, you compete with yourself and Google serves the wrong variant to the wrong searcher.

3

The brand is at the end or missing

For branded products, the brand is a primary search criterion. Buyers search for 'Nike Air Max 90', not 'Air Max 90 Nike'. Put the brand first when it is a differentiating factor for your audience.

4

Promotional text in the title

'Now on sale' or 'Free shipping' in a title leads to disapproval. Google does not allow promotional text in the title field. That belongs in Merchant Promotions, a separate attribute for discounts and offers.

Want the full reasoning behind these rules, including how the feed chain works from your store catalog to the Shopping ad? Read the guide to Google Shopping title optimization, or start with the ultimate Google Shopping guide.

Questions

Google Shopping title questions

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