Growth Projects
Product Feed Optimization
Your Products Can't Sell If Google Can't Find Them
Poor feed data means invisible products. I optimize your product feed so Shopping and PMax campaigns get more impressions, better matching, and higher click-through rates, all from the same ad spend.
Your feed decides which searches your products show for, and at what cost. Generic titles, thin descriptions, and wrong categories make Google guess, and you pay for the wrong clicks.
And there is a new arena: Google's AI shopping (AI Mode, Gemini, and AI Overviews) reads your feed to decide which products it recommends. I optimize for both, so you show up in classic Shopping and the AI results most stores are still invisible in.
Focus
Shopping and PMax plus AI
Delivery
3 to 10 days
Format
Ready-to-import feed
The problem
Most Product Feeds Are Leaving Money on the Table
You're paying for traffic either way. The question is whether your feed sends it to the right products.
- Generic titles that don't match what shoppers search for
- Thin descriptions that hurt how Google understands your products
- Wrong categories that trigger irrelevant, expensive searches
- Suppressed products that aren't showing at all
- Missing attributes (color, size, material) that keep you out of filtered results
What I fix
Every Product Gets
Optimized Titles
Front-loaded with brand, product type, and the attributes shoppers actually search for.
Enhanced Descriptions
Rich, unique content that helps Google match your products to the right queries.
Correct Categories
The most specific Google taxonomy for accurate matching. No more guessing.
Complete Attributes
Color, size, material, and more, so your products qualify for filtered results.
New: AI Visibility
Now Optimized for AI Shopping, Too
At Google Marketing Live 2026, Google added a new set of feed fields (conversational attributes) that decide whether AI Mode, Gemini, and AI Overviews recommend your products. They are brand new, optional, and almost every catalog has them blank. That gap is the opening.
Your feed now competes in two arenas at once, and I optimize for both.
Feed Health
Classic Google Shopping and PMax: titles, categories, attributes. More impressions and better matching from the same spend.
AI Visibility
Google's new conversational attributes: Q&A pairs, related products, highlights, and details. The AI shopping-ready version of your catalog.
Every tier is graded on both scores. The Full Overhaul generates the AI attributes for you. On the Audit and Optimization tiers, add the AI Visibility Pack to have them written.
The process
How It Works
Export Your Feed
Send me your current product feed, the standard CSV export from Shopify, WooCommerce, or your platform. Takes 5 minutes.
I Analyze and Optimize
Full audit of your feed fields, then title rewrites, description enhancements, category corrections, and attribute cleanup.
You Import and Go
Upload the optimized feed to Merchant Center with the instructions I send. Changes take effect within 48 hours.
Pricing
Three Tiers
Feed Audit
$497
- Complete feed health analysis
- Problem products identified
- Title recommendations with examples
- Priority fix list ranked by impact
- AI Visibility score plus missing attributes
- Perfect for DIY implementation
- 20-minute walkthrough call
- Delivery in 3 to 5 days
Feed Optimization
$997
- Everything in Feed Audit
- Titles plus descriptions rewritten for top 100 products
- Category mapping corrected
- AI Visibility graded (Pack add-on to generate)
- Ready-to-import optimized feed
- 1 round of revisions
- 20-minute walkthrough call
- Delivery in 5 to 7 days
Full Feed Overhaul
$1,997
- Everything in Feed Optimization
- All products optimized (up to 500 SKUs)
- Complete attribute cleanup
- AI Visibility conversational attributes generated
- 20-minute walkthrough call
- Review call at 30 days
- 2 rounds of revisions
- Delivery in 7 to 10 days
Catalog over 500 SKUs, or not sure which tier fits? Tell me about your store and I will recommend one and confirm what to expect. Want AI attributes on the Audit or Optimization tier? Add the AI Visibility Pack for both scores.
Questions
Questions? Answers.
Ready to fix your feed?
Start with the audit. Fix everything from there.
Send me your feed export and I will tell you exactly what is costing you impressions, clicks, and AI visibility, before you commit to anything.
Need the Full Overhaul? Contact me.