Nonfunctional or under-construction site
Google found your site incomplete or not fully working, such as placeholder content or broken links, so products are disapproved.
What this error means
Google expects a complete, working store before it shows your products. When it finds pages that look unfinished or broken, it disapproves the affected products. In serious cases, an incomplete site can also contribute to a broader trust or misrepresentation issue at the account level.
Why it happens
Common triggers are placeholder or Lorem Ipsum text, "coming soon" or "under construction" pages, broken or dead links, default template content that was never replaced, and key pages that error out. Google reads these as a site that is not ready for shoppers.
How to fix it
- Remove all placeholder text and default template content, and replace it with real content.
- Fix broken and dead links, especially in navigation, footer, and checkout.
- Make sure every linked page loads and works, including cart and checkout.
- Remove or finish any "coming soon" or under-construction sections that shoppers can reach.
- Once the site is genuinely complete, request a review.
Fixing it in your store
This is a site-readiness issue rather than a feed problem. Walk the store as a shopper would, from a product page through to checkout, and fix anything that is broken, empty, or clearly a placeholder. Pay attention to legal and support pages such as shipping, returns, and contact, since empty or missing versions of these also read as an unfinished, untrustworthy site.
How long until it clears
Once the site is complete and working and re-reviewed, expect the products to recover within a few days.
Reference: Google's documentation
Related errors
Landing page not accessible
Google cannot reach your product page because it returns an error or is blocked from crawling.
Incorrect product page URL
The URL in your link attribute is malformed or points at the wrong domain, so Google disapproves the product.
Misrepresentation of self or business
Google suspended the whole account because it could not verify enough trust signals like return policy, contact details, and payment information.
Still disapproved?
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