Title too long or truncated

What this error means

The title attribute has a maximum length. When a title runs past it, Google truncates it to fit and warns you. This is a warning rather than a disapproval, but a cut-off title can lose the exact detail a shopper searched for.

Why it happens

Titles can be up to 150 characters. Anything longer is truncated. On top of that, the visible portion is often only the first 70 or so characters, depending on the placement and device, so even a valid 150-character title loses its tail visually. Over-long titles usually come from stuffing every attribute, keyword, or the store name into the field.

How to fix it

1. Keep the title within 150 characters so nothing is truncated.
2. Front-load the most important details, brand, product type, and key attributes, within roughly the first 70 characters.
3. Remove promotional text, price, shipping, and your company name, which do not belong in the title.
4. Use the remaining characters for genuinely useful attributes, not repetition.
5. Update the feed and wait for re-crawl.

Fixing it in your store

Long titles often come from a feed rule that concatenates several fields, such as name plus every variant attribute plus category. Review that rule so it builds a clear, front-loaded title within the limit rather than appending everything. If your store titles are naturally long, use a feed rule to trim or reorder them for the feed without changing the on-site title.

How long until it clears

Once titles fit the limit and are re-crawled, the warning drops within 1 to 3 days.