Editorial issue: promotional text in title

What this error means

Google flagged the title attribute for editorial reasons: it contains promotional words like "FREE" or "Best", words in all capitals, exclamation marks, or other symbols that do not belong in a product title.

Why it happens

Titles must describe the product, not advertise it. Google treats the title as product data, so promotional claims, shouting capitals, and decorative characters get the product disapproved. Typical triggers: price or discount claims ("50% off", "cheapest"), urgency ("order now", "limited stock"), service promises ("free returns"), words in all capitals that are not a brand or an abbreviation, and symbols used as decoration.

These titles usually come from store owners optimizing for attention on their own site, or from a feed that concatenates marketing text into the title field. The store's product name doubles as the ad title, and what works on your own category page breaks Google's rules.

How to fix it

1. Rewrite the title as Brand + Product type + Key attributes, for example "Acme Trail Runner Men's Size 43 Blue".
2. Remove promotional words, exclamation marks, and all-caps words. Capitalize normally.
3. Put your most important keywords in the first 70 characters, because that part shows in most Shopping placements.
4. Move the offer itself to where Google wants it: discounts and promotions belong in Merchant Promotions and the sale price attributes, not in the title.

Want a faster way to check every title at once? Run your titles through the free Product Title Optimizer to see which ones break these rules and how to restructure them.

Fixing it in your store

You do not have to rename products in your store to fix this. Most feed tools let you set a separate feed title or apply a rule that overrides the store's product name for the feed only. Use that to keep your on-site names as they are while the feed sends a clean, descriptive title. If the promotional text comes from a rule that prepends or appends marketing copy to every title, remove that rule at the feed level.

How long until it clears

Expect 1 to 2 days after the corrected titles reach Google.